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Let’s face it.
Your blog stinks.

Blog better with the first all-in-one blogging tool for growing ecommerce brands. Connect your blog, create and optimize blog posts for each stage of the buyer’s journey, and measure the results.

Trusted By Growing Ecommerce Brands

Top Features

Your blog is your most powerful asset to build, engage, and retain a loyal audience.

Create content that converts.

Write and format blog posts within Matcha or update existing posts with Matcha’s lead and sale conversion tools. Optimize for SEO, then schedule or publish immediately to your blog.

Embed your products and collections.

Turn your readers into customers by embedding Shopify products and product collections into or beneath your blog posts with “View Product” or “Add to Cart” CTAs.

Analyze full-funnel content insights.

Make data-driven decisions for your content strategy with in-depth analytics, from traffic, engagement, and read time to influenced email subscribers and revenue.

Tools to help you publish more and convert readers.

Grow your email list with locked content.

Turn readers into subscribers with customizable forms. Create content exclusive to your brand's community.

Segment subscribers by their content interests.

Instantly export rich subscriber data to Mailchimp or Klaviyo for targeted email campaigns.

Schedule content to social and preview content in email.

Schedule posts to your Facebook Page, and easily embed beautiful content previews into your Mailchimp or Klaviyo email campaigns.

Increase publishing frequency with licensed content.

Explore a library of 12,000+ SEO-friendly articles. Customize to your brand, add conversion tools, and publish instantly to your blog.

Growing ecommerce brands rely on Matcha.

Growing direct-to-consumer brands blog because they know the power of content for growing sustainably and building a loyal audience.

Brands that see consistent success with their blogging efforts use Matcha because no other blogging tool was built with all of the goals of ecommerce in mind.

Join hundreds of ecommerce marketers and direct-to-consumer brands who rely on Matcha for blog post creation and optimization, reader conversion tools, and in-depth content analytics that empower their businesses to grow their traffic, engagement, email list, and sales with a blog.

Who Uses Matcha?

How does Matcha compare?

Content tools

Rich content creator

Create and publish blog posts, and edit and manage existing content.

Conversion tools

Embed products and email forms to convert readers to buyers and subscribers.

Requires third party apps

Requires third party plugins

Track content ROI

Discover what content delivers the most engagement, subscribers, and revenue.

Licensed articles

Publish instantly from a library of 12k+ premium, customizable articles.

Subscriber segmentation

Segment your Klaviyo + Mailchimp audiences by their content interests.

Requires third party apps

Requires third party plugins

Support from ecommerce blogging experts

24/7 customer support, and access to exclusive resources on content creation, promotion, and measurement.

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