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Meet Matcha

First we built a content business. Then we made it our mission to make content easier for everyone else.

We believe in three things.

They guide all that we do.

The power of content

Storytelling differentiates and fuels marketing.

We believe great content is what separates mediocre marketing from stand out success. Content attracts audiences, builds the tribe, differentiates the brand, and keeps customers coming back. Content is not a tactic or random activity. Instead, it is a lasting strategy to grow your business.

Scientific storytelling

Performance-driven content marketing.

We believe that content should deliver tangible results. Data-driven content marketing provides actionable insights to grow your business, optimize marketing efforts, and deliver a positive ROI. We facilitate improvement through data and allow you to be more personalized.

The lean marketing team

Empowering underdogs, upstarts, and visionaries.

We believe in empowering you and your team to punch above their weight. Team size shouldn’t impede substantial achievements. We are inspired by the tenacity, drive, and relentlessness of marketers.

Our story

Matcha is steeped in experience. That’s why we’re the content marketing experts for e-commerce and lifestyle brands.

  • Founded in 2012

    First, we built a media business.

    We launched to deliver the best information about outdoor experiences onto one publishing platform. From 2012 to 2016, our team became experts in content creation, distribution, and measurement—creating more than 8,000 original articles and scaling into one of the country’s leading outdoor discovery platforms.

  • Launched RootsRated Media in 2016

    Next, we built software.

    Under the RootsRated Media moniker, we developed content marketing technology to help lean marketing teams scale content production and measure the results. In addition to the technology platform, we provided done-for-you content services in the form of original content production, distribution management, and data analysis.

  • Rebranded to Matcha in 2018

    Then, we introduced Matcha.

    By mid-2018, RootsRated Media had raised its Series A led by TechOperators, relocated from Chattanooga to Atlanta, and made the decision to rebrand as Matcha.

    Matcha’s mission is to give every brand the power of storytelling. We believe in stories, and we believe that when storytelling is both artful and scientific, businesses deliver more meaningful customer experiences and achieve sustainable growth.

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Meet the team.

We’re based in the Old 4th Ward neighborhood in sunny Atlanta, Georgia.
Our office is on the BeltLine, across the street from Krog St. Market.
Blane Bachelor
Content Services
Jeff Banowetz
Content Services
Aaron Boggs
Kyle Brown
Kayla Cohn
Jordan Dickenson
Content Services
James Dziezynski
Content Services
Jasdeep Garcha
Ry Glover
Content Services
Rob Glover
Fynn Glover
Athena Griffith
Customer Success
Matthew Guenther
Dustin Guice
Giovanni Hobbins
Abbie Lang
Content Services
Suzanne Loring
Content Services
Selena Makrides
Greg Morrison
Ben Papillon
Anna Papuga
Visual Services
Grant Parris
Bethany Richards
Customer Success
Thomas Shields
Paul Tashman
Ruthie Townsend
Anthony Tyrpin
Chris Williams
David Williams
Brian Wleklinski
Marcus Woolf
Content Services

Trusted advisors.

The experts, mentors, and trusted friends we rely on as advisors.

Working at Matcha.

In any given week, we might come together to plan a monthly sprint, celebrate a company milestone, or attend a lunch-and-learn given by a colleague.

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We're mission driven.

Our internal values guide us as team members of Matcha.

  1. Show empathy
  2. Default to transparency
  3. Listen to be heard
  4. Be purposeful
  5. Draw the owl

Draw the owl.

There is no instruction book, it’s ours to write.

We believe that every employee at has the power to draw the owl. While we take inspiration from all over, we aim to forge our own path as a company. To that end, every employee is empowered to figure out how to achieve our ambitious goals. Don’t follow someone else’s playbook, find the right path for us.

Benefits and Perks

We give you what you need to be successful.

  • Unlimited PTO
  • Dog-friendly office
  • All the gear you need to work
  • Office next to the Beltline and across from Krog Street Market
  • Monthly social activities such as Atlanta United games, putt-putt, and axe-throwing
  • Office skateboards
  • Competitive salary and bonuses
  • Health, vision, and dental coverage