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Meet Matcha

First we built a content business. Then we made it our mission to make content easier for everyone else.

We believe blogs grow businesses

Matcha provides the tools and resources to make it easy to have a high performing blog

The power of content

Engage and build trust with your blog

We believe a compelling blog will transform an ecommerce site from a catalog into a powerful customer experience. A blog attracts audiences, builds the tribe, differentiates brand, and keeps customers coming back. Content is not a tactic or random activity. Instead, it is a lasting strategy to grow your business.

Proving performance

Results-driven blogging

We believe that your blog should deliver tangible results. A data-driven approach provides actionable insights to grow your business, optimize marketing efforts, and deliver a positive ROI. We facilitate improvement through data and allow you to be more personalized.

The lean team

Empowering underdogs, upstarts, and visionaries.

We believe in empowering you and your team to punch above their weight. Team size shouldn’t impede substantial achievements. We are inspired by the tenacity, drive, and relentlessness of marketers.

Our story

Matcha is steeped in experience. That’s why we’re the content marketing experts for e-commerce and lifestyle brands.

  • Founded RootsRated.com in 2012

    First, we built a media business.

    We launched RootsRated.com to deliver the best information about outdoor experiences onto one publishing platform. From 2012 to 2016, our team became experts in content creation, distribution, and measurement—creating more than 8,000 original articles and scaling RootsRated.com into one of the country’s leading outdoor discovery platforms.

  • Launched RootsRated Media in 2016

    Next, we built software.

    Under the RootsRated Media moniker, we developed content marketing technology to help lean marketing teams scale content production and measure the results. In addition to the technology platform, we provided done-for-you content services in the form of original content production, distribution management, and data analysis.

  • Rebranded to Matcha in 2018

    Then, we introduced Matcha.

    By mid-2018, RootsRated Media had raised its Series A led by TechOperators, relocated from Chattanooga to Atlanta, and made the decision to rebrand as Matcha.

    Matcha’s mission is to give every brand the power of storytelling. We believe in stories, and we believe that when storytelling is both artful and scientific, businesses deliver more meaningful customer experiences and achieve sustainable growth.

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Meet the team.

We’re based in the Old 4th Ward neighborhood in sunny Atlanta, Georgia.
Our office is on the BeltLine, across the street from Krog St. Market.
Blane Bachelor
Content Services
Jeff Banowetz
Content Services
Aaron Boggs
Engineering
Kyle Brown
Sales
Kayla Cohn
Engineering
Tiffany Cosgrove
Customer Success
Jordan Dickenson
Content Services
DeAysia Douglas
Marketing
James Dziezynski
Content Services
Scott Frazier
Sales
Jasdeep Garcha
Operations
Rob Glover
Marketing
Fynn Glover
Sales
Matthew Guenther
Sales
Marc Haase
Content Services
Giovanni Hobbins
Product
Jackie Lipnicki
Sales
Suzanne Loring
Content Services
Selena Makrides
Customer Success
Greg Morrison
Engineering
Ben Papillon
Engineering
Anna Papuga
Visual Services
Eric Pearson
Sales
Celia Quillian
Content Services
Bethany Richards
Customer Success
Thomas Shields
Marketing
Perry Smyre
Visual Services
Paul Tashman
Engineering
Ruthie Townsend
Sales
Anthony Tyrpin
Engineering
Andrea Uhr
Engineering
Jessica Vovk
Sales
Kelsey Walker
Sales
Shauna Ward
Marketing
Chris Williams
Sales
David Williams
Sales
Brian Wleklinski
Product
Darren Woodley
Engineering
Marcus Woolf
Content Services

Trusted advisors.

The experts, mentors, and trusted friends we rely on as advisors.
Dave Gould
Partner at TechOperators
Justin Talerico
Former CEO/CMO at ion interactive

Working at Matcha.

In any given week, we might come together to plan a monthly sprint, celebrate a company milestone, or attend a lunch-and-learn given by a colleague.

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We're mission driven.

Our internal values guide us as team members of Matcha.

  1. Show empathy
  2. Default to transparency
  3. Listen to be heard
  4. Be purposeful
  5. Draw the owl

Draw the owl.

There is no instruction book, it’s ours to write.

We believe that every employee at has the power to draw the owl. While we take inspiration from all over, we aim to forge our own path as a company. To that end, every employee is empowered to figure out how to achieve our ambitious goals. Don’t follow someone else’s playbook, find the right path for us.

Benefits and Perks

We give you what you need to be successful.

  • Unlimited PTO
  • Dog-friendly office
  • All the gear you need to work
  • Office next to the Beltline and across from Krog Street Market
  • Monthly social activities such as Atlanta United games, putt-putt, and axe-throwing
  • Office skateboards
  • Competitive salary and bonuses
  • Health, vision, and dental coverage

 

Work with us.

Customer Success Manager
Atlanta, GA
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Software Engineer
Atlanta, GA
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Sales Development Representative
Atlanta, GA
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Project Manager
Atlanta, GA
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Business Operations
Atlanta, GA
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