Your Morning Matcha for July 29, 2020.
In today’s newsletter: Shopify’s free design tool, guide to creating a powerful ecommerce blog, Hulu’s advertising option for SMBs, Shopify’s partner in “Buy Now, Pay Later,” and interviews with ecommerce experts.
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CAREFUL: CONTENTS ARE HOT!
Put your ecommerce blog to work
This week we’re inviting you to move beyond the bare-bones ecommerce blog with our Guide to Creating the Ultimate Shopify Blog Experience.
- The benefits of having a blog for your store
- What makes ecommerce blogs different
- What to Write About, When to Publish, and How to Format
- SEO & Traffic Driving Tactics
- How to Measure Success
Learn how to let your blog do the heavy lifting for you, not the other way around.
WHAT WE’RE SIPPING
Shopify’s Free Design Tool
Last week, Shopify launched Taler, a new (free!) competitor to popular do-it-yourself graphic design tool, Canva.
Shopify’s describes Taler as “social design that’s free forever”, allowing businesses to customize hundreds of templates optimized for various social media platforms.The app also provides you access to over 10,000 photos to use within your designs.
WE LIKE IT A LATTE
Ecommerce Blog of the Week
Get inspired by this week’s ecommerce blog of the week! Ready to start writing your own inspiring content? Sign up for the Blog Creator free trial!
Blog Post of the Week: [Recipe] Cookie Dough Freezer Fudge
Ecommerce Brand: P.S. Snacks
TL;DR: Honestly, it’s not that long! This blog recipe is short and very, very sweet.
Why we love it: Just because a blog post takes minutes to write doesn’t mean it can’t provide value to your audience! We love the simplicity of the recipe, the crisp photography (can you say “Put that on Pinterest!”?), and the partnership between brands.
P.S. Snacks uses Kween + Co products in this recipe. By bringing another CPG brand into their story, P.S. Snacks can amplify their own reach and reap further rewards from collaboration down the line.
Need more inspiration?
We found a great round-up of 101 Content Ideas to Add to Your Editorial Calendar to put in your content marketing back pocket!
How large is BigCommerce compared to Shopify?
A) 5% the size of Shopify
B) 10% the size of Shopify
C) 15% the size of Shopify
D) 20% the size of Shopify
(Scroll to the bottom for the answer!)
In E-commerce News This Week:
- Hulu launched a self-service ad manager to make it easier for small businesses to buy ads on its service. Minimum campaign pricing starts at just $500.
- Shopify is partnering with the Government of Canada to help bring (more) Canadian retailers online.
- Digiday revealed that 56% of advertisers paused their July Facebook spend in accordance with the Stop Hate for Profit movement.
- Shopify named Affirm its exclusive U.S. partner for “Buy now, pay later” technology.
Learn from Ecommerce Experts
On August 4, join Matcha for a day-long virtual summit with some of the greatest minds in e-commerce.
In half-hour interviews, learn from experts as they share insights and advice on how online businesses can differentiate their brands and grow in an era in which Amazon dominates nearly 50% of online retail.
Busy on the 4th? No worries. Go ahead and register and we’ll send you the recordings for you to listen to on your own time.
ECOMMERCE TRIVIA ANSWER
A: 5% the size of Shopify
Despite a 30% YoY growth in revenues, and its recent $100M IPO filing, Big Commerce is currently about 5% the size of Shopify.