Your Morning Matcha for August 12, 2020.
In today’s newsletter: Matcha’s paid referral program, Blog of the Week, “Buy in Google”, Etsy’s powerful Q2, UPS’ surging holiday prices, Amazon’s warehouse plan, Instagram’s TikTok Rival, and how CPG is dominating DTC.
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CAREFUL: CONTENTS ARE HOT!
New: Get Paid to Share Matcha
We received a lot of feedback over the summer that Matcha should start a referral program to help individuals benefit when sharing our suite of ecommerce content marketing tools with friends, clients… or anyone. We’re happy to announce that Matcha’s Referral Program is now live!
Signing up takes about 2 minutes, giving you access to a unique referral link and affiliate dashboard to track your progress and commissions.
How it works..
- Build your referral account here.
- Get your unique referral link and share with followers, clients, or friends.
- When any of those users sign up, you get paid!
- Keep track of your referral status, pending payouts and payments in your unique dashboard.
WHAT WE’RE SIPPING
CPG & DTC: Searching High and Low
Did you know that ecommerce is growing 5x faster than was projected this year? That’s right, largely thanks to our strange new reality, ecommerce growth is tracking at a staggering 77% YoY.
In this new reality, many CPG brands (from giants like PepsiCo and Kraft to smaller brands that previously sold largely in wholesale) are shifting en masse to a more DTC model.
The result? Better margins and better consumer data.
But, as this article points out, embracing a DTC model is easier said than done. Those that are most successful have flourished by “focusing on two key parts of the customer journey: online research via search engine, and research directly on the brand’s website.”
Read more about the critical role of search and the tandem opportunity of on-site research in this recent Modern Retail article:
In E-commerce News This Week:
- “Buy in Google” will soon be open to all merchants, commission-free. This will allow consumers to purchase products from merchants without ever leaving google. It is expected to launch in early 2021.
- Etsysold $346 million of DIY face masks in Q2.
- UPS has said this holiday season it will be raising surcharge prices for consumer shipments up $3-$4 per package to offset costs from COVID’s e-comm surge.
- Simon Property, the US’ largest mall owner, might soon be turning its shuttered department stores into new Amazon Warehouses.
- Instagram launched Reels, a TikTok rival, and brands are already jumping in.
In Endelman’s recent Brand Trust 2020 Report, what percentage of U.S. respondents said they vote with their wallet and that they believe brands can be a powerful force for societal change? ?
(Scroll to the bottom for the answer!)
WE LIKE IT A LATTE
Ecommerce Blog of the Week
Get inspired by this week’s ecommerce blog of the week! Ready to start writing your own inspiring content? Sign up for the Blog Creator free trial!
Blog Post of the Week: WE ASKED FOR HONEST FEEDBACK. AND SOME OF YOU WERE EXTREMELY CHILDISH.
Ecommerce Brand: Birddogs
TL;DR: Unlike most of the blog posts we’ve shared so far, this piece is primarily image-based, sharing branded photos with overlays of meme-like quotes of “childish customer reviews” for Birddogs’ signature underwear-built-in pants and shorts.
Why we love it:
Sometimes a little lighthearted irreverence is extremely welcome.
This piece not only makes the reader chuckle, but also establishes a clear POV for the Birddogs brand that the ideal Birddogs’ customer can probably get behind.
Better yet: it highlights the value of Birddogs’ product line throughout the piece, yet it doesn’t come off as a sales pitch.
Need more inspiration?
Here’s Content Marketing Inspiration for Fashion & Apparel Brands to put in your content marketing back pocket!
Our top e-commerce reads this week!
Learn something new this week with our curated top reads.
- The Future of Ecommerce Technology: Q&A with Derric Haynie
- Why Your Business Should Consider Google Ads Micro-Campaigns
- 10 Ecommerce Trends for 2020 and the Future of DTC Growth
ECOMMERCE TRIVIA ANSWER
Yes, the answer is 64%. The report proves consumers are turning to companies more than ever to be advocates for social change. Check out the full report here.