Your Morning Matcha for September 23, 2020.
In today’s newsletter: [New!] Blog Post Templates, how the pandemic is hurting online retail supply chains, Facebook’s Business Suite, Twitter’s consumer trends, Shopify’s subscription plans, Amazon’s suburban expansion, blog of the week, and more!
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CAREFUL: CONTENTS ARE HOT!
Create Performant Content, Faster.
In case you missed it, yesterday Matcha launched and all-new feature to the Blog Creator: Blog Post Templates.
Create better, more performant content in a fraction of the time with guided templates. Full of tips on ideation, writing, and SEO, these six templates are fully editable so that you can create without having to worry about optimal formatting!
You can access all the Blog Post Templates for free within the Matcha app when you sign up for a free trial of Blog Creator (no credit card required!) Still not convinced? Learn more about blog post templates on our blog.
WHAT WE’RE SIPPING
The Pandemic and the Global Supply Chain
This article takes a deep dive into the global supply chain problems dogging retailers large and small since the start of the pandemic.
TL;DR: While online purchases are surging, many retailers haven’t been able to get the inventory they need to match that demand. Why? Traditionally, retailers keep their inventory on-hand low, usually resulting in lower costs at times when the supply chain works smoothly.
But the pandemic brought a lot of hiccups: a near labor-crisis in the shipping industry and lowered manufacturing capacity in covid-stricken countries around the world of both completed products and product parts (including packaging like plastic bottles and or cardboard casings.)
While there’s no quick solution, the article recommends estimating demand in the coming months and ordering from suppliers sooner rather than later. Supply chains won’t smooth out any time soon.
In Ecommerce News This Week
- All-in-one: Facebook announced Business Suite, its new all-in-one business manager. Most notably, this new release will allow users to manage data and activity from Instagram and Facebook pages in one place.
- A little bird told me: @TwitterData released its “Twitter from Home” trend report to share data on what users in the US have been listening to, watching, eating, and doing to stay entertained during the pandemic. In our opinion, there are some hot content ideas hidden in here!
- Top Courses Free till Sept. 30. While Sept. 30th is fast-approaching, it’s never too late to learn something new! Spend the last week of the month taking one of these 20 most popular LinkedIn Learning Courses. We’d recommend Online Marketing Foundations.
- Subscription help: The CTO of Shopify tweeted that the company is working on an update to improve the checkout process associated with subscriptions and subscription apps.
- Suburb Living: Amazon announced plans to open 1,000 small delivery hubsin U.S. suburbs and cities. This increased presence will make delivery from online purchases even faster for Amazon customers. This also means Amazon will deliver ~70% of its own packages this year from its warehouses.
___% of Pinterest users said Pinterest inspires them to shop when they aren’t actually looking for anything.
(Scroll to the bottom for the answer!)
WE LIKE IT A LATTE
Ecommerce Blog of the Week
Get inspired by this week’s ecommerce blog of the week! Ready to start writing your own inspiring content? Sign up for the Blog Creator free trial!
Blog Inspiration of the Week: 8 Things Your Should Never Find in Dandruff Shampoo
Ecommerce Brand: Jupiter
TL;DR: Jupiter breaks down the many ingredients that you should always avoid when buying a dandruff shampoo, including information on sneaky ingredient names. The post ends with a clear call-to-action for Jupiter’s dandruff-fighting product (that of course contains none of the listed ingredients.)
Why we love it: We love a good “negative” headline. Back in 2012, when Outbrain studied 65k promoted pieces of content, those with negative superlatives (like ‘never’ or ‘don’t’) had a 63% higher click-through rate than those with positive superlatives (‘always’ or ‘greatest.’)
People are motivated by fearing negative consequences. This blog post attracts readers with that fear, provides a well-researched read, and then seamlessly offers their product as the solution.
Our top e-commerce resources this week!
Learn something new this week with our curated top reads.
- How to Stand Out in the Age of Amazon [Podcast]
- 21+ Free and Effective October Marketing Ideas for Small Businesses
- Influencer Pricing – What the hell should I pay them?
ECOMMERCE TRIVIA ANSWER
This statistic (and more!) can be found in Pinterest’s recent survey data. To learn how to optimize the discoverability of your Pinterest pins, check out this Guide to Pinterest SEO, featured in last week’s Morning Matcha.