Your Morning Matcha for September 30, 2020.
In today’s newsletter: E-commerce Day goes virtual, how Cardon validated and scaled their brand, changes to Facebook ads, Instagram Shop’s extensive resources, Prime Day date announced, holiday marketing tips, blog of the week and more!
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CAREFUL: CONTENTS ARE HOT!
Tomorrow: E-Commerce Day [Remote!] Covers What’s Next for the Industry.
Tomorrow, E-Commerce Day is going virtual. The all-day event will feature 50+ speakers from all over the ecommerce space. Industry experts from companies like Google, Facebok, Shopify Privy, Postscript, and more will be speaking on this year’s theme– “What’s Next.”
From the expected changes to Black Friday and Cyber Monday this year to how to refocus your business in the face of COVID19, you can expect to learn a lot about how the ecommerce landscape is changing and how your brand can adapt! See the speakers here and register for free today to select the talks you’d like you attend!
WHAT WE’RE SIPPING
Validate. Build. Scale. w/ Cardon’s Co-Founder
In the latest Masters of Ecommerce podcast, co-founder of Cardon, a DTC men’s skincare brand, speaks about her path to creating Cardon, from bootstrapping a consumer focus group to validating brand potential by analyzing societal trends to building and scaling a successful brand.
In Ecommerce News This Week
- Facebook removed the 20% rule, a rule that penalized ads if more than 20% of the main image contained text. Facebook will also be getting rid of the 28-day attribution window and defaulting all ads to a 7-day window.
- Instagram launched a mini-site called “The Season for Shops” filled with resources on how to successfully set up your Instagram Shop for the holidays.
- Matcha’s Ecommerce Blog Post Template launch achieved #4 Product of the Day on Product Hunt.
- Prime Day, previously postponed by Amazon from its usual July date, will now take place on Oct. 13-14th, just days after another new shopping holiday, 10.10 (October 10th). Dozens of major retailers are expected to participate in 10.10 instead of their usual Black Friday, as a way to combat supply chain and shipping difficulties expected from the increasing online shopping caused by the pandemic this year. Learn more about 10.10 here.
- Instagram extended the maximum length of its new Reels features from 15 seconds to 30 seconds. By comparison, rival TikTok’s time limit is 60 seconds.
According to the Twitter From Home report, the usage of what emoji has grown 161% since 2019?
D) ️ camping
(Scroll to the bottom for the answer!)
WE LIKE IT A LATTE
Ecommerce Blog of the Week
Get inspired by this week’s ecommerce blog of the week! Ready to start writing your own inspiring content? Sign up for the Blog Creator free trial!
Blog Inspiration of the Week: Why Connie Matisse Doesn’t Use Recipes
Ecommerce Brand: Great Jones
TL;DR: Connie Matisse is the CMO and cofounder of a ceramics company based out of North Carolina. One of many profiles in Great Jones’ “The Great Ones” series, this story shares the story of Connie’s relationship with cooking.
Why we love it:
The Great Jones blog is incredibly aesethically appealing, so it’s no surprise the reading experience of any individual article is just as beautiful!
Complete with gorgeous photography of Connie at home in the kitchen, this piece also offers an intriguing first-person perspective. That’s right–Connie wrote her own story, not a Great Jones’ staff member.
“The Great Ones” series therefore not only tells beautiful and warm stories about the joys of cooking, but it also no-doubt saves Great Jones a fair amount of time on creating incredible content.
Our top e-commerce resources this week!
Learn something new this week with our curated top reads.
- 9 Holiday Marketing Tips from Ecommerce Experts
- 67 Key Performance Indicators (KPIs) for Ecommerce
- 17 Untapped Ways to Find New Content Ideas
ECOMMERCE TRIVIA ANSWER
The Twitter From Home report discovered that during the last 6 months, the usage of the yoga/meditation emoji increased 161% compared to 2019. This is likely due to an increased focus on self-care and mental health during the pandemic.