Marketing for a small e-commerce brand is a tough gig.
Actually, it’s tough gigs. Plural.
You’re managing direct response ads, overseeing creative development, keeping the brand alive on social, and mastering the art and science of search engine optimization.
We could all use a little help now and again. A little information and inspiration to go along with all of our perspiration.
A while back, we detailed 5 podcasts that offer exactly that.
In this article, we’ve curated 20 of our favorite blogs for e-commerce marketers.
Not only are we sharing why we love each blog, but we’ve also listed their most popular post as ranked by BuzzSumo at the time of this writing. So you can jump right in and get inspired.
1. The Moz Blog
About Moz: Moz is all about helping you level up your SEO game. Link building, site audits, and keyword research are all addressed by their platform—and their blog.
About the Moz Blog: The Moz Blog is a repository of SEO knowledge from some of the smartest minds in marketing. And in the spirit of balancing branded content and external expertise, more than half of their blog posts are produced by industry leaders outside of the Moz team.
Why we love it: Moz blends insightful copy with one of the best marketing video series on the web: Whiteboard Fridays. Seriously—you’re going to want to check it out.
Most popular content: The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything
2. NewsCred Insights
About NewsCred: NewsCred is the world’s leading enterprise content marketing platform. NewsCred’s platform and services help high-performing marketing teams integrate content experiences across each customer touchpoint.
About NewsCred Insights: NewsCred provides their customers with content that’s been syndicated from many of the largest publishers in the world. Following this trend, their blog, NewsCred Insights, includes articles produced in-house as well as licensed content on relevant marketing and business topics.
Why we love it: The combination of licensed and original content brings many voices and experiences to NewsCred Insights that wouldn’t be accessible if the blog was produced solely in-house. And while the blog is written for enterprise brands, their content marketing advice is still relevant for smaller e-commerce businesses.
(Side note: Matcha and NewsCred recently partnered to make content marketing even more powerful for small business. Check it out!)
3. The Neil Patel Blog
About Neil Patel: Neil Patel is the co-founder of Kissmetrics, Hello Bar, and Crazy Egg. He’s also omnipresent on just about any Google search result page related to online marketing, proving he really knows his stuff.
About the Neil Patel blog: Where the Moz blog blends internal expertise with outsider smarts, Neil Patel’s blog is all Patel, a one-man wrecking crew of digital marketing knowledge. (His podcast Marketing School is co-hosted by Eric Siu, but the written content is all Neil.)
Why we love it: Neil delivers smart, actionable insights in a no-nonsense, get-to-the-point, style. The staccato rhythm of his writing and well-developed analogies make even complex topics easy to absorb.
Most popular content: How Digital Marketing Will Change in 2019
4. The BigCommerce Blog
About BigCommerce: BigCommerce is a comprehensive e-commerce platform that helps all types of businesses sell, ship, and collect payments online.
About the BigCommerce blog: The BigCommerce blog goes beyond marketing and covers all sorts of topics related to running an online store. In addition to marketing, they deal with things like how to start your own WordPress site and how to manage a dropship business.
Why we love it: Bigcommerce blog posts are beefy. They often include comprehensive “how to” steps as well as examples to follow. But the writers do a great job of breaking up these big topics so even long-form articles are easy to read.
Most popular content: 30 Inspirational Entrepreneurs Quotes to Motivate Them for Greatness
5. Yotpo Voice
About Yotpo: Yotpo has built a commerce cloud solution for gathering customer reviews, building referral and reward programs, and showcasing customer photos.
About Yotpo Voice: The Yotpo Voice is chock-full of user-generated content tactics, case studies, and e-commerce trends. And to top it off, Yotpo’s e-commerce data articles are packed with useful insights derived from original surveys.
Why we love it: The design! Interesting and colorful, collage-style images accompany each article. And the content itself is just as good.
Most popular content: Yotpo’s Guide to GDPR
6. The Shopify Blog
About Shopify: The Shopify e-commerce platform has powered over $100 billion in sales. Their easy-to-use solution has helped fuel the online business boom.
About Shopify’s blogs: Like the platform itself, the Shopify Blogs are a comprehensive resource for all online businesses. The information they provide can help you build and scale your small business.
Why we love it: Although Shopify now has a blog dedicated to enterprise-sized businesses, they still invest in education tools for tiny startups and growing online stores. We may be biased, but we love anything that helps small businesses compete with the big guys.
Most popular content: 13 Free Tools and Travel Apps for Remote Workers and Digital Nomads
7. The Hubspot Blogs
About Hubspot: Since its founding in 2005, HubSpot has been a force for inbound marketers. In many ways, their tools and thought leadership have helped turned inbound marketing into one of the most powerful significant lead generation strategies of the digital age.
About the blog: There are four blogs in the HubSpot library. These blogs feature content to help marketing, sales, and customer success teams, as well as one blog that’s devoted entirely to emerging trends.
Why we love it: Of all the blogs in this list, none cover the breadth of topics that HubSpot does. In one sitting, you can learn how to write a killer sales proposal, interview a prospective employee, and design your next inbound marketing campaign.
Highest rated content: 59 Female Marketing and Growth Experts You Should be Following
8. The Room 214 Blog
About Room 214: Room 214 is a full-service digital advertising agency offering strategy, analytics, and everything in between.
About the Room 214 blog: Like music, branding is both an art and a science. The Room 214 blog dives deep into why some brands are in tune and others fall a bit flat.
Why we love it: It’s not easy writing copy that’s both clever and clear, but the writers at Room 214 strike this balance well.
Most popular content: Shut Down?: Facebook Custom Audiences
9. The Matcha Blog
About Matcha: Matcha fuels content marketing for small business. We provide instant access to world-class content that you can publish in just a few clicks. Matcha has what you need to drive predictable traffic and leads, report on your content marketing. And we have the experts to help you every step of the way.
About the Matcha blog: Yep, we’re talking about the Matcha blog on the Matcha blog post about marketing blogs. It’s kind of like a marketing selfie.
Just like our platform and services, the Matcha Blog is fully dedicated to helping small and growing brands build and scale their e-commerce businesses. We talk a lot about content marketing, but we also share information and inspiration across the small business marketing spectrum.
Why we love it: We sort of have to love it. But also, we love providing education that helps the scrappy startup and the growing e-commerce brand punch above their weight.
Our most popular content: The 5 Best Podcasts to Inspire Your E-Commerce Marketing Strategy
(P.S. If you dig this kind of information, subscribe to our newsletter.)
10. A Better Lemonade Stand
About A Better Lemonade Stand: A Better Lemonade Stand is an online e-commerce incubator. They provide all sorts of resources like business plans and drop shipper directories to help online stores launch and grow.
About the A Better Lemonade Stand blog: Richard Lazazzera is the founder of ABLS and writes much of the blog content himself. He has tons of experience building successful online brands, and he shares his firsthand knowledge and experiences on the blog.
Why we love it: ABLS has a unique approach to organizing their blog content. Readers can sort posts by the phase of their business: build, launch, or grow.
Most popular content: Instagram Templates for E-Commerce Business, Brands, & Bloggers
11. The Nerd Marketing Blog
About Nerd Marketing: Drew Sanocki has earned his title as the “Nerd” behind Nerd Marketing. His resume boasts degrees from Harvard and Stanford, he’s grown several eight and nine-figure businesses, and he’s even served as a Naval intelligence officer. Through Nerd Marketing, Drew has bundled his varied education and experience in several online marketing and business growth courses.
About the Nerd Marketing blog: On the Nerd Marketing blog, Sanocki pulls no punches as he demystifies how to quantify your marketing return, find “starving” audiences, and a long list of other marketing need-to-know topics.
Why we love it: Sanocki is funny. So not only are his posts informative and opinionated, they’re entertaining as hell to read.
Most popular content: Podcast 39: The Six Things You Can Do Today to Maximize Your Valuation Tomorrow
(Note: Drew also produces a fantastic podcast. His most popular blog posts are primarily lead-ins to podcast episodes.)
12. Get Elastic
About Get Elastic: Get Elastic is an independent news media platform focused on commerce trends, emerging technologies, and digital insights for practitioners and developers.
About the Get Elastic blog: The content on Get Elastic trends toward more sophisticated marketing topics. It’s produced by a committee of experienced marketers and content creators from several markets and disciplines.
Why we love it: As an independent media outlet, Get Elastic exists to share knowledge. The writers are thought leaders in their respective spheres, and you can trust that they’re not trying to sell you anything.
Most popular content: Foundations of Commerce: Grit Before Glitz
13. The Volusion Blog
About Volusion: Volusion is an all-in-one e-commerce platform designed so anyone can take their business online.
About the Volusion blog: Volusion’s tagline is “Ecommerce for Everyone.” The Volusion blog follows suit, offering insights and advice for early-stage and growing online businesses.
Why we love it: Articles are written for newbie e-commerce marketers and entrepreneurs, so they’re not full of buzzwords or unnecessarily complex strategies. It’s the information you want, the way you want it.
Most popular content: 2019 Trends: Products You Might Want to Start Selling — Infographic
14. The Groove Blog
About Groove: Groove’s solutions help companies provide personal customer support at scale.
About the Groove Blog: Groove is an oft-referenced content marketing success story. And for good reason. They’ve invested a lot of resources into doing content marketing right. What that means for you and me is a rich source of insights about e-commerce, launching a business, and working remotely.
What we love about it: The Groove blog makes it clear that Groove knows their audience and genuinely wants to help them. Their blog is far from salesy, and they often write about topics that have little or nothing to do with the products they sell but are immensely helpful to their target audience.
Best performing content: How to Use Upselling to Increase Customer Happiness, Retention and Revenue
15. Practical Ecommerce
About Practical Ecommerce: Practical Ecommerce is a digital magazine published by, and for, e-commerce professionals. Practical Ecommerce editors and contributors write about every challenge an online business might face: marketing, management, order fulfillment, and more.
What we love about it: In the Voices section of Practical Ecommerce, successful online entrepreneurs from around the world share their wisdom, experience, and occasional angst. There’s nothing like learning from people who have been in your shoes and overcome the same challenges you’re facing today.
Most popular content: 12 YouTube channels for design and development
16. Internet Retailer
About Internet Retailer: Internet Retailer is an e-magazine that’s part of the Digital360 group of publications, and it’s a great place to learn about trends in e-commerce. For example: Which vertical markets are winning big by going direct to consumer? How do different generations shop online? And how is everyone dealing with Amazon?
Why we love it: The articles on Internet Retailer are straightforward journalism, loaded with well-researched facts and figures to support the stories they publish.
Most popular content: The Price is Right
17. The CopyBlogger Blog
About CopyBlogger: CopyBlogger is the writer education arm of the Rainmaker Digital mini-empire built by Brian Clark. Other appendages include the Rainmaker digital marketing agency, the Certified Content Marketer Marketplace, and StudioPress, a WordPress website builder.
About the CopyBlogger blog: There are more than 3,000 articles, e-books and other resources available on the CopyBlogger blog. No matter what content writing challenge you face, they’re bound to have an article that can help.
Why we love it: Sonya Simone is the voice of the CopyBlogger podcast and frequent contributor to the blog. She’s a brilliant content writer that knows how to disseminate her experience to an audience.
Most popular content: SEO for Modern Content Writers
18. Search Engine Land
About Search Engine Land: Search Engine Land is an online publication and part of the Third Door Media enterprise alongside Marketing Land, MarTech Today, and more. Its daily reporting from staff writers and subject matter contributors digs deep into the trends and tactics of search engine marketing.
Why we love it: There’s really no other place on the internet to find such deep coverage of SEO and SEM. And if you’re doing business online, search is critical for helping you bring traffic to your website.
19. E-Commerce Times
About E-Commerce Times: Like Search Engine Land, E-Commerce Times is a news portal. However, ECT goes much broader, covering all sorts of e-commerce topics from marketing tech to social media.
Why we love it: The layout looks like a proper e-newspaper, and the content is old school, inverted pyramid, deep-digging reporting.
Most popular content: Top 3 E-Commerce Trends That Will Drive Sales in 2019
20. The Wix Blog
About Wix: Wix is a website building platform designed primarily for first-time website builders and small businesses.
About the Wix blog: The Wix blog serves its small business audience well. The content is easy to digest, not terribly technical and includes tips for early-stage entrepreneurs.
Why we love it: The clean, light aesthetic of the blog is inviting, and the content spans everything from web design and photography to e-commerce growth tips and social media marketing.
Most popular content: Into the Wild: Interview with Renowned Wildlife Photographer Roie Galitz
We’re content marketing fanatics at Matcha. So we also love these blogs because they’re excellent examples of using helpful content to build an audience that trusts your brand.
Content marketing is the secret weapon used to grow e-commerce juggernauts like Dollar Shave Club and Warby Parker.
Want to use this secret weapon to increase sales and build your own brand? We’ve got just the thing to help.
We’ve developed a step-by-step content marketing course designed for growing brands like yours. It’s delivered right to your inbox in six easy-to-digest installments. And it’s free! Get started now.
Feature image provided by Warren Wong