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free online courses to enhance your knowledge

Best Free Courses to Enhance Your Digital Marketing & Ecommerce Business Knowledge

If you’re looking to start or grow your own ecommerce business, there are a variety of online courses that can help you advance your knowledge in specific areas.

Since small businesses owners often are required to wear many hats, you may feel the need to enhance your knowledge in a particular area that you have not previously studied or developed experience. Whether you are looking to develop a creative digital marketing campaign, design a stunning website, start a blog, manage a team, or build relationships with investors there is a course for you.

Below are some of the best free online courses in marketing, graphic design, writing, management, and entrepreneurship with free or low-cost certifications.

For more resources, check out Matcha’s Guide to Free Online Resources for Ecommerce Marketers During the Coronavirus. Interested in learning more about Content Marketing? Download Matcha’s free Ecommerce Content Marketing Toolkit with 20+ of the best content marketing resources from across the internet.

Free Marketing Certifications

Free online courses for marketing specialists

1. Google Analytics for Beginners

This course is for marketing professionals who want to learn how to utilize Google Analytics and create a data-driven strategy to enhance their marketing capabilities. Students will learn how to use raw data to communicate results.

Cost of course: free

Cost of certificate copy: free

2. Digital Marketing Specialization

These seven courses teach students how digital tools are changing marketing and can be used to create highly specific messaging. Learn how digital technologies directly impact communication strategies and practices.

Cost of course: free

Cost of certificate copy: ~$50 (financial aid available)

3. Hubspot Inbound Marketing Certification Course

Take this course to learn the background of inbound marketing and it can be used to attract potential customers. This course will teach you the difference between the inbound flywheel model and the traditional funnel model and how to apply these marketing techniques to your business.

Cost of course: free

Cost of certificate copy: free

4. Google Ads Certification

By taking the six Ads courses that Google offers, students can expect to gain an understanding of search, display, video, and shopping ads. Students will learn how to connect products with shoppers and get results from Youtube and Google Video ads.

Cost of course: free

Cost of certificate copy: free

5. Fundamentals of Digital Marketing

In this 26 module course, students will learn how to apply the core concepts of digital marketing. Students will learn how to drive relevant traffic to sites by creating high-value content and master email marketing techniques.

Cost of course: free

Cost of certificate copy: free

Free Graphic Design Certifications

Free online courses for graphic design

1. Graphic Design Specialization

Graphic designers will learn about foundational skills such as typography, composition and color and shape theory. In this course, students will learn to create images using specific techniques and how to implement weight, scale, direction, space, and texture into their designs.

Cost of course: free

Cost of certificate copy: ~$50 (financial aid available)

2. UX Fundamentals

This course is great for graphic designers who want to learn how to use wireframing and prototyping. Students can also expect to learn how to design for user expectation and how to conduct user testing during development.

Cost of course: free

Cost of certificate copy: free

3. Web Designing Certification

This course teaches graphic designers how to develop engaging, professional websites. Students learn skills such as HTML5, CSS, and Javascript as well as how to create the optimal user experience.

Cost of course: free

Cost of certificate copy:  ~$50 (financial aid available)

Free Writing Certifications

Free online courses for copywriters

1. High-Impact Business Writing

For students who want to learn how to communicate more effectively or different techniques for choosing the right medium, this is a great opportunity. In this course, students can also expect to learn efficient ways to edit business soducements and how to avoid common writing mistakes.

Cost of course: free

Cost of certificate copy: ~$50 (financial aid available)

Free Management Certifications

Free online courses for management and leadership

1. Project Management Professional (PMP)

This is a great course for professionals across the board. Many of the skills that are learned in this course, such as how to plan and manage a project, are important to have. Students will also learn to analyze risk and strategies for keeping projects on track.

Cost of course: free

Cost of certificate copy: $400-$500

2. Management Leadership

In this course students will learn decision-making techniques, how to lead independently, and strategies for managing individuals and teams. Leadership skills are important across fields.

Cost of course: free

Cost of certificate copy: free

3. People Management Training and Leadership Course

This course is great for managers of all levels. Students will learn how to help teams meet their goals, hire the right people, and delegate projects.

Cost of course: free

Cost of certificate copy: free

Free Entrepreneurship Certifications

Free online courses for entrepreneurs

1. Launching an Innovative Business

Before starting a business, it’s important to master certain skills and concepts. This course teachers entrepreneurs how to build relationships with investors, finance a new venture, and establish a competitive business.

Cost of course: free

Cost of certificate copy: ~$50 (financial aid available)

2. Web Business Development and Marketing

In this course business owners will learn how to set up their website to best serve customers. The course reviews how to navigate CSS and HTML, develop email marketing campaigns, and increase online traffic.

Cost of course: free

Cost of certificate copy: ~$19

All In-line Images courtesy of Resume Now
For more information on free online courses and certifications, check out the full guide from Resume Now here.

About the Author

Julia Morrissey is a content creator who works to develop helpful guides and compelling stories. Her passion for creative writing has led her to cover unique topics ranging from business to lifestyle. She calls New York City home and enjoys spending time with her rescue dog, running in Central Park, and finding new vegan dining options around the city.

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