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Interactive Tool: Get a Personalized Plan for Growing Your Business

This quiz will help you turn your blog into a traffic and lead magnet.

Ecommerce brands of all sizes are using their blogs to grow traffic, leads, and customer loyalty. Are you?

Maybe you’ve been blogging for years. Maybe your company is new and you need a way to bring more people to your website. Or maybe you’ve already invested in video content and social media, and now you want to add a blog to the mix.

Whatever the case, this quick quiz will give you a blog plan built for businesses like yours. Simply answer a few questions about your content marketing strategy, and you’ll get a plan customized to your goals, challenges, and company profile.

How Blogs Power Growth

Ecommerce blogging is the most efficient way to build an engaged audience that you own. Most other marketing channels and tactics require you to “rent” your audience. For example, you may have a dedicated following on Instagram, but Instagram owns that audience. Your goal is to get those folks to your website and capture their email addresses so you can stay in touch at no cost, and on your terms.

Promoting your products is one obvious way to do that, but the vast majority of your website visitors won’t buy on their first visit. (And if they do…show me your ways!) That’s where blogging shines. It’s an inexpensive way to build affinity with people who aren’t immediately ready to make a purchase.

Now, when I say blogging, I don’t mean just writing an article and posting it to your blog. Performance blogging is a strategic process of publishing and distributing blog posts, converting your blog visitors to leads, and measuring the right KPIs so you can optimize your content marketing strategy.

Performance #blogging isn't just posting content. It's publishing blog posts, distributing them to the right people, converting site visitors, & measuring success. Click To Tweet

But for small businesses, that’s easier said than done — especially when you’re wearing a dozen different hats in your day-to-day role.

Take the Quiz to Get a Custom Blog Plan

Fortunately, ecommerce blogging doesn’t have to be complicated. In our experience working with hundreds of growing brands, we’ve learned what works (and what doesn’t) at every stage of content marketing growth. And now, we’re excited to share what we’ve learned with you.

Use the Ecommerce Blog Plan Builder to find your company’s path to growth. When you take the quiz, you’ll get:

  • Insight into your brand’s content marketing personality
  • A guide to what types of blog posts to publish, and how often to publish them
  • Blog distribution tips to drive high-quality, inexpensive traffic to your site
  • Blogging KPIs to help you reach your goals


Feature image provided by Markus Spiske

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