Fuel your audience’s hunger for your brand by publishing recipes to your blog
Even if you’re not selling something related to preparing food or eating, publishing recipes to your company’s blog is a great way to connect with your target customers.
It’s not just because everyone needs to eat. Recipes are valuable to so many different market segments. From yoga devotees trying to eat vegan, to new parents with no time, to fitness nuts trying to bulk up, Matcha’s content library has recipes that will draw your target audience to your blog.
With hundreds of professional recipes available to instantly publish to your blog, Matcha provides recipes for:
- Vegetarian and vegan meals
- Smoothies (post-workout and healthy living)
- Protein-heavy meals
- Quick weeknight dinners
- Desserts ranging from decadent to delicious AND healthy (turns out this exists)
- Seasonal recipes of all types
- Keto diet meals
Unless you’re a chef, producing content like this is usually time-consuming and resource-intensive. With Matcha, it’s easy. Just filter articles in the content library by recipes, search for the perfect meal, and publish in a few steps. Viola! You have a recipe on your blog.
These instantly publish recipes are examples of licensed content. You can think of it as your marketing secret weapon because it’s one of the most cost-effective ways to:
- Quickly drive high-quality traffic to your site.
- Grow your email list.
- Increase sales and loyalty.
Examples of Recipes Available from Matcha’s Content Library
There are hundreds of recipes in Matcha waiting for you to share them with your blog readers. Here are a few of my favorites.
A sampling of some of Matcha’s best recipes:
This is one of my favorite recipe articles. As a parent to a toddler, I need easy, kid-friendly recipes. The meals are amazing and the photographs are beautiful!
There’s even more to see in the library! Check it out here (Matcha login required).
As always, your project manager will be happy to help you find content that fits your brand and marketing goals!
If you’re not yet using licensed content in your marketing mix—why not? It can help you to attract new audiences, cut the cost of acquiring traffic through Facebook, and keep people coming back. Learn how to supercharge your marketing with licensed content.
Feature image provided by Micheile Henderson