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The Platform

Optimize your ecommerce blog for lead and revenue generation and analyze how content pushes your audience through the marketing funnel.

My blog is powered by
  Shopify
  WordPress
Another CMS

Connect your Shopify blog to start optimizing content.

It only takes a minute to connect your blog and start utilizing the platform’s suite of content marketing and analytics tools!

See how online retailer, Campman, grew email revenue by 10x in less than a year with Matcha.

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Embed products to turn readers into customers.

Make readers more product-aware with a click of a button by instantly featuring any of your Shopify store’s products in or directly beneath your blog post.

Locked Content

Convert more readers into email subscribers.

Grow your email list faster with qualified leads. Intuitive email capture tools convert readers to subscribers 5x better than the industry average.

Understand and segment your subscribers.

Discover what blog articles are most engaging to your audience, and use this data to segment new content-qualified email subscribers and create targeted email campaigns based on interests.

Track your blog’s ROI and performance.

See your subscribers’ content engagement to help you understand what they care about and how to turn that interest into action.

“Matcha analytics is incredibly important for us to justify our spend.” Christy Raedeke, EVP of Global Marketing and Sales, 37.5 Technology.

Read the case study→

Times are tough.

Use the platform free during COVID-19.

Plug into your stack in minutes

Matcha works with the core technology in your marketing tech stack to power deeper insights and make publishing a snap.

  • Track how content influences purchases.

    See how content influences purchases and drives revenue. Our Shopify integration connects sales with content consumption so you can understand which articles influence purchase decisions for various audiences.

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  • Publish directly to your blog.

    In only a few clicks, publish articles with our WordPress plugin. No need to wrangle with formatting, images, or text. Just choose your article from our content hub, click publish, and, viola, new articles are ready for your readers.

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  • Fuel email marketing.

    Our integration with MailChimp shows the impact of using blog posts, articles, and other forms of content marketing on email performance. Now you can know how content improves open and click-through rates for all of your email campaigns.

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  • Segment your email campaigns.

    Our connection with Klavyio allow you to segment email subscribers based on their content interest and push them directly into your ESP. You can also discover which of your readers purchase the most with advanced revenue tracking!

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  • Track content results from social.

    With our Facebook integration, track social shares, comments, and likes from your social media efforts. Analyze overall social performance as well as results for each article to better understand your audience.

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