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Expect more from your blog

Matcha makes it easy to drive performance from your blog with tools to publish, distribute, and measure your content.

Comprehensive solution for your ecommerce blog

Getting performance from your blog starts with publishing great content…but that’s not where it ends. Matcha gives you the tools to drive more traffic and leads with your blog. Discover new niches, create better-performing emails, grow awareness across segments — and see how it all influences sales.

Content that engages your audiences

Instantly publish content from Matcha’s library of 15,000+ articles, complete with professional photography. Engage your audiences with articles covering a breadth of topics including the outdoors, travel, parenting, fitness, healthy living, wellness, fashion, recipes, beauty, and more.

  • Curated recommendations for your brand
  • Diverse content to engage multiple niches
  • Articles written by the highest-quality 3rd party publishers

Custom content built to convince and convert

Get custom content written by subject matter experts that’s on-brand, SEO optimized, and built to convert. Your dedicated editor will do all the heavy lifting, making ideation, planning, and production a breeze.

  • Buyer guides
  • Gated and interactive content that drive leads
  • Product FAQs and inspiring brand stories
  • And more!

Reach, engage, and convert

Ensure your blog performs using Matcha’s proven approach to promoting content

Managed content ads

Matcha manages content distribution on Facebook and Instagram with advertising costs 90% lower than the industry average. We’ll help to identify the most cost-efficient and engaged audiences. Learn more in our annual benchmark report.

See the data

Drive high-quality traffic

“Matcha has been one of the biggest drivers of traffic to our website. Over the past two years, our blog has seen 130,000 additional visitors at an incredibly efficient $0.13 CPC and a 5.5% CTR.”
– Jessica Spencer, Marketing Specialist, Superfeet

Convert more qualified leads

“Matcha has helped us to engage multiple audiences and deepen brand storytelling. With their analytics, we see that this approach drives over 300 leads per month!”
– Kami York-Feirn, Social Media, Osprey Packs

Send engaging emails

“I want to send emails I’d actually like to read. Matcha content gives us the breadth we need to do that. As a small e-commerce business, you can’t just hope something is working. Matcha’s analytics are proof that content is having an effect.” – Chris Holt, CEO, Campman

Discover new niches

“Matcha has helped us to identify the best niches to go after by aligning blog articles, audience targeting on paid social, and content-powered pop-ups. We’ve seen more than a 19x improvement in conversion rate and 71% decrease in CPLs”. -Ryan Gaines, CEO, Everly

Track and optimize performance

Matcha’s analytics dashboard shows how well your blog performs, from content engagement metrics to influence on leads and revenue. Coupled with our team of experts, Matcha provides insights to help you achieve your goals.

Easy setup and powerful integrations

Matcha works with the core technology in your marketing tech stack to power deeper insights and make publishing a snap

Learn more about integrations
  • Publish directly to your blog

    In only a few clicks, publish articles with our WordPress plugin. No need to wrangle with formatting, images, or text. Just choose your article from our content hub, click publish, and, viola, new articles are ready for your readers.

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  • Track how content drives purchases

    See how content influences purchases and drives revenue. Our Shopify integration connects sales with content consumption so you can understand which articles influence purchase decisions for various audiences.

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  • Fuel email marketing

    Our integration with MailChimp shows the impact of using blog posts, articles, and other forms of content marketing on email performance. Now you can know how content improves open and click-through rates for all of your email campaigns.

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  • See content performance on social

    With our Facebook integration, track social shares, comments, and likes from your social media efforts. Analyze overall social performance as well as results for each article to better understand your audience.

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