Discover content for your audience in our constantly-expanding library of licensed articles from top publishers.
Save hours of content creation time with instant publication. Build your blog at a fraction of the cost of paying an agency or freelancer.
Using your preferences, Matcha’s AI recommends content to publish to drive traffic and content to lock to drive leads.
Change the image and title of any article. Embed a blurb before and/or after any article.
Convert readers into buyers with a featured product or collection in the middle or end of any article.
Turn on locked content for any article to capture more email subscribers.
Easily segment content-qualified subscribers by topics of interest. Use data to inform more personalized email campaigns, ad creative & copy, and A/B testing.
Discover which articles and topics resonate the most with your audience with metrics on reader count, engagement rate, read-time, and subscriber generation.
Now you can see how articles on your blog are directly influencing online sales.
Send subscribers with segment data to your Klaviyo or Mailchimp ESP, and track content performance in emails sent by MailChimp.
Need help getting the most out of Matcha? Our team is here to help.
Matcha is already easy-to-use. Our help resources make it even easier with tips for using the app, as well as best practice guidelines for content marketing strategy.
Licensed content, sometimes called syndicated content, is content produced by a professional publisher that can be legally licensed for use on your own website with no SEO penalty. Learn more.
The Matcha library leverages licensed content to provide you with a low-cost supply of professionally written articles that are proven to be engaging. It eliminates the headache and time of producing your own blog articles, allowing you to get back to more pressing matters.
When we say, “professional publishers”, we mean it. Currently, our library includes articles from the following publishers: Oxygen Magazine, Better Nutrition, Popular Science, Field & Stream, Coach, RootsRated, Business2Community, MoneyNing, YourMoneyGeek Working Mother, Clean Eating, and Healthy Moms Magazine.
Matcha offers a library of more than 10,000 articles with photography and written by high-quality third-party publishers. You can publish an article from the library to your blog in a matter of minutes.
In 2018 alone, our articles garnered 8.9 million website visits for our customers. The data shows that readers find the articles engaging and perform as well or better than custom articles. You can see the study here.
Every week, we are bringing in hundreds of new articles to our library. Our library publishers include: Oxygen Magazine, Better Nutrition, Popular Science, Field & Stream, Coach, RootsRated, Business2Community, MoneyNing, YourMoneyGeek Working Mother, Clean Eating, and Healthy Moms Magazine.
Hundreds of growing and established B2C and B2B brands use Matcha on their ecommerce site. Matcha is specifically built for companies that are selling on their website direct-to-consumer and will help you to grow and engage your audience. We work with companies in the outdoor & travel, food & beverage, CPG, home & family, beauty & fashion, apparel, fitness, and health & wellness industries, as well as with B2B businesses in the marketing industry. You can see more about our customers here.
As long as you have a blog set up on your website, you can begin publishing to Matcha. We integrate directly with WordPress and Shopify to make publishing even faster, but a WordPress or Shopify blog is not required.
If you don’t have a blog on your site, they’re typically easy to set up. Contact us to learn more.